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PROFILE

Entrepreneur, Creative & Show Director, Experiential Marketing Expert

MICHAEL AMAZONA DEL MAR
CREATIVE DIRECTOR

A passionate casting and show director, and events producer, Michael always take on a project with fierce perfectionism – making him a respected figure within the regional industry. Armed with extensive experience and know-how, He has handled projects for the likes of Hugo Boss, CHANEL, Louis Vuitton Haute Jewelry Launch and Dolce & Gabbana shows in Dubai.

His stint as casting director behind the region’s most reputed fashion event, Fashion Forward Dubai ( FFWD) lasted for 11 seasons. He has helped the platform grow and come back even bigger and better over the years. Aside from this, He show directed the First ever, Men’s Fashion Week at the ARAB FASHION WEEK in 2022. He has also Show directed One of Michael Cinco’s Biggest Solo Shows, The  “Rally Des Graces” at the famous Burj Khalifa. At the Dubai World Expo, Michael Show directed the ALL SAINTS SS 2023 Fashion Show at the UK Pavilion during the UK founding anniversary making it the one of the Biggest fashion events at the Dubai Expo 2020. 

Michael has also worked with Notable Brands such as Chanel Cruise 2021, Dolce And Gabbana Fashion Show launched at Dubai Mall, Hugo Boss Dubai Takeover campaign in 2022 as part of the Local Dubai Production acting as Casting and Back Stage Manager. 

Apart from Show Direction Luxury Brands, Michael also Successfully produced events such as  The Outlet Village’s Fashion Comes Alive and Fashion Festival Campaigns By Dubai Holdings, Dubai Mall Fall Fashion Shows, Burjuman Kids Fashion and Talent Shows and handled casting and backstage management for Splash Fashion’s Spring/Summer and Autumn/Winter 2019 fashion shows.

Michael knows the intricacies of producing and directing a Fashion Show from the inside out. His breath of experience for over a decade in overall production from casting, backstage management, and show direction makes him a valuable asset for any Brand. Well Recognized in the industry, he has been consistently hailed as one of the TOP 100 Most Influential Filipinos in the GULF for the past 4 years.

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